Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid/organic search campaigns
Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyse competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Proven 5 to 10 years of SEO experience, a portfolio that shows steady search rank increases for other businesses
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Understanding of how local search works and best practices
Great overall research and analytics skills
Experience with content writing, building backlinks, and optimizing webpages
Familiarity with the WordPress platform and proper formatting practices
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Bachelors degree in a quantitative, test-driven field
Salary: INR 1,00,000 - 5,00,000 P.A.
Industry: Media / Entertainment / Internet
Functional Area: IT Software - eCommerce, Internet Technologies
Role Category: System Design/Implementation/ERP/CRM
Role: Business Analyst
Employment Type: Permanent Job, Full Time