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Marketing Manager - Sakal Money Financial Services

5 - 6 YearsPune

Posted: 24 days ago

Job Description

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.


Responsibilities

1. Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
2. Deploy successful marketing campaigns and own their implementation from ideation to execution
3. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
4. Produce valuable and engaging content along with Content Team for our website and blog that attracts and converts our target groups
5. Build strategic relationships and partner with key industry players, agencies and vendors
6. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
7. Oversee and approve marketing material, from website banners to hard copy brochures and case studies
8. Measure and report on the performance of marketing campaigns, gain insight and assess against goals
9. Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

1. Demonstrated experience in BFSI marketing, together with the potential and attitude required to learn
2. Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
3. Solid knowledge of website analytics tools (e.g., Google Analytics, Google Adwords
4. A sense of aesthetics and a love for great copy and witty communication
5. Up-to-date with the latest trends and best practices in online marketing and measurement
6. Graduation and MBA in Marketing with minimum 5 years experience post MBA



Salary: Not Disclosed by Recruiter
Industry: Accounting / Finance
Functional Area: Sales, Retail, Business Development
Role Category: Retail Sales
Role: Sales/Business Development Manager
Employment Type: Permanent Job, Full Time
Keyskills:

Company Profile

Sakal Money Financial Services
Sakal Money Financial Services is a Fintech Company and is associated with Sakal Media Group. Sakal Media Group is the largest independently owned media House in Maharashtra. www.sakalmediagroup.com


Under the Brand Name, Sakal Money – our vision is to be one of the largest Fintech Players in India in the coming years. We already have an online MF Investment website and strong field force for distribution.www.sakalmoney.com
We will also be launching an online platform for Insurance Products like Term, Mediclaim and Motor Insurance.
View Contact Details+
Contact Details

Recruiter Name:Sainath Shetty

Contact Company:Sakal Money Financial Services

Website:http://careers.sakalmediagroup.com