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DigitalMarketing Manager - Sakal Money Financial Services

5 - 6 YearsPune

Posted: 51 days ago

Job Description

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online marketing channels.


Responsibilities

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain SakalMoney social media presence
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Collaborate with internal teams to create landing pages and optimize user experience
6. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
7. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
8. Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

1. Proven working experience in digital marketing preferable in BFSI.
2. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
3. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
4. Experience in optimizing landing pages and user funnels
5. Experience with A/B and multivariate experiments
6. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
7. Working knowledge of ad serving tools (e.g., DART, Atlas)
8. Experience in setting up and optimizing Google Adwords campaigns
9. Working knowledge of HTML, CSS, and JavaScript development and constraints
10. Strong analytical skills and data-driven thinking
11. Up-to-date with the latest trends and best practices in online marketing and measurement


Salary: Not Disclosed by Recruiter
Industry: Accounting / Finance
Functional Area: Sales, Retail, Business Development
Role Category: Retail Sales
Role: Sales/Business Development Manager
Employment Type: Permanent Job, Full Time
Keyskills:

Company Profile

Sakal Money Financial Services
Sakal Money Financial Services is a Fintech Company and is associated with Sakal Media Group. Sakal Media Group is the largest independently owned media House in Maharashtra. www.sakalmediagroup.com


Under the Brand Name, Sakal Money - our vision is to be one of the largest Fintech Players in India in the coming years. We already have an online MF Investment website and strong field force for distribution.www.sakalmoney.com
We will also be launching an online platform for Insurance Products like Term, Mediclaim and Motor Insurance.
View Contact Details+
Contact Details

Recruiter Name:Sainath Shetty

Contact Company:Sakal Money Financial Services