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Campaign Manager/ Ad Operations Manager

1 - 3 YearsPune

Posted: 11 days ago

Job Description

Job Description
We are looking for a Campaign Manager to join Sakal Media Group Ad-Operations team. The Ad Operations Manager will lead SMGs programmatic & direct ad-operations in India. SMG is now looking for an advertising expert to manage monetization with its main demand partners and to manage Ad inventory across its digital platforms locally.
Job description
- Traffic Management: You will have to manage the execution and the technical deployment of both direct (creative assets and tags) and programmatic (deal IDs, ad-networks) video and display campaigns: Ad-serving, traffic management, optimization, troubleshooting, etc. Cross device implementation (desktop, mobile) and operations maintenance
- Analytics & Operations Strategy: You will provide high-end monitoring and reporting of the advertising activity: Monitoring revenues and key KPIs (VTR, CTR, inventory sources, etc.) on a daily basis. Defining yield strategies, traffic management and inventory optimization over the entire geographic zone (STR, CPM, revenues, campaign priority, etc.) Identifying new levers for operation optimization: Analyzing on-going activity with current partners and pointing risks but also short & mid-terms opportunities, working on agency QBRs and activity summaries
- Sales activity support: You will pair and coordinate on a daily basis with the Sales team in order to ensure the success of local commercial actions: Interacting on a day to day basis with agencies ad-operations teams (direct & programmatic) to ensure campaigns prosperity, supporting the Sales Manager during operational and business reviews and acting as a pivotal asset for any operational and technical discussion
- Transversal role: You will have to coordinate with Technical Operations Managers on a regular basis in order to support and assist advertising projects: Escalating potential technical failures spotted within the operation perspective Identifying and building specifications on potential market needs requiring some technical developments Supporting the deployment of product projects within a local perspective

- Masters degree from an engineering school, business school or university
- 1 to 3 years of working experience in an ad-ops or technical account manager role within the digital advertising area
- A strong knowledge of technical market standards (VAST, VPAID, ad-serving, SSP, DSP, etc.). A good understanding of web standards such as HTML, JS / JSON, Flash etc. is a plus.
- A previous experience in the programmatic industry is a plus (Trading Desk, DSP, ad-networks, etc.)
- You are a team worker, adaptable and resourceful: You are able to interact with several teams and handle projects of different nature (sales, product, etc.) You are adaptable within a fast changing start-up environment You are able to multitask and prioritize several projects at a time and take initiatives. You have outstanding analytical and abstraction skills

Salary: Not Disclosed by Recruiter
Industry: Media / Entertainment / Internet
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Advertising
Role: Media Planning Executive/Manager
Employment Type: Permanent Job, Full Time

Company Profile

Sakal Media Private Limited
Established in 1932, the Sakal Media Group is the largest independently owned media business in Maharashtra. Headquartered in the educational and cultural capital of the state â€" Pune, the Sakal Media Group owns and operates newspapers and magazines in Marathi as well as English with a circulation across Maharashtra and Goa. The Group also has interests in digital media, event management services, commercial printing and also runs a regional television channel.
With a workforce of over 3500 and a vendor network that exceeds 25,000, the Sakal Media Group is a people-focused organization with an open and vibrant work environment offering scope for advancement and growth. Guided by the philosophy of ‘Social First’ all group initiatives are guided by their potential for social impact and transformation.
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Contact Details

Recruiter Name:Sainath Shetty

Contact Company:Sakal Media Private Limited